Facebook Timeline For Brands: An App Developer’s Perspective

Facebook apps certainly are popular among my clients. I’ve built over 40 of them in the past 18 months. So naturally when facebook overhauls their band pages, I’m interested in its impact on apps. Despite all the complaining, most of these changes are for the best. It appears as though facebook is gently forcing companies to get their brand page out of sales mode, and into social engagement mode. This is a good thing. In the end, your customers will enjoy it.

There are a myriad of articles listing the new timeline features. Here is a list of additional things I’ve learned while playing with the timeline layout on my brand page:

Tab apps now come in two sizes.
In the tab app settings you have a choice of two sizes: Small (520px) & Large (810px). Of course the small size is for legacy apps. Given the new format for tab apps, you’ll want to go with the large size in new apps.

Tab apps marginalized.
First, you can no longer automatically direct users to a tab. You’ve probably heard about this already.
Second, the guidelines for the poster image forbid references to facebook elements and calls to action. This means you can’t take advantage of the poster image to direct users to a tab app.
Third, only three apps can be displayed up front. The user has to click a button which reveals a grid of twelve tab app slots. You can add up to ten additional tab apps there, two buttons are reserved for your brand’s Photos and Likes.

We have another icon size to worry about.
In addition to the traditional 16×16 and 75×75 app icons, tab apps now have an optional third icon. The tab buttons on the timeline appear as a 110x75px rectangle. By default, facebook will put your 75×75 square icon in there, but you’ll want to have a third rectangular icon to fit nicely in the space. It’s a good way to grab attention to your app since it’s the only way you can visually draw attention to it.

NO ADVERTISING FOR YOU!
Facebook has some real strict guidelines for the new poster image, forbidding: references to discount offers, calls to action, and references to facebook elements. In other words, they want your brand page to look interesting, and not like a message board.

Like Gates just got a whole lot harder.
*UPDATE: Facebook has reintroduced the automatic refresh on a page like. The typical like gate method of reading the signed request header is no longer broken.

Facebook appears to be on a holy mission to end the like gate. I can understand this. They want likes to be genuine because it means more ad dollars for them. The Like Gate is contradictory to this goal. After all, you can’t genuinely like something you haven’t seen yet.
When you click the like button above a tab app, timeline pages no longer refresh automatically. This means you have to either refresh the page manually, typically by having the user click another button, OR you have to actively check their like status for change. The latter method requires extended permissions by the app. This is something users may reject, thus blocking them from accessing your app all together.

Clean URLs.
The URL format has changed. The query string replaced by a pseudo directory path: http://www.facebook.com/greenzeta/app_309846011404 This cleans up the urls and makes them search engine friendly. The old url format still works, legacy links are not broken.

Share on LinkedInTweet about this on TwitterShare on FacebookShare on Google+

46 thoughts on “Facebook Timeline For Brands: An App Developer’s Perspective

  1. Facebook. After roughly 9 months of reading about and experiencing it, the only thing I see is a mirage. The notion
    that social media has some kind of magical business power to influence in a way that nothing else before has,
    is nonsense.

    Its been 25 years since I wrote my first academic program and I had access to the internet long before the average
    person had an awareness of it. As such, I acknowledge the power of the net as a means of communication. Since
    the emergence of Facebook, I see, not unlike facets of the stock market, a kind of self fulfilling prophecy in which ever
    growing millions of people buy into a fanciful dream — that its the ultimate ‘end all.’

    Of course, in keeping with a human need to amass an ever greater fortune, Zuckerberg has warped Facebook with
    the latest Timeline change, into a form which prevents some of its natural ability to inform as a business platform.

    Every time I see a so-called Like button I want to puke. Its somewhat like going to the hardware store, then being
    compelled to ‘LIKE’ the store before I can buy a pound of nails.

    Facebook is a good place for kids to pass the time, if not wasting time, but beyond that it is a monumental joke.

    dk.
    PS. I’ve found it interesting that, in a random survey of those 50 and over, they never go to Facebook, have no interest
    in it, and some even profess a real distaste for it.

  2. Hello there! This article couldn’t be written any better! Reading through this post reminds me of my previous roommate! He always kept talking about this. I’ll
    send this article to him. Fairly certain he’ll have a great read. Many thanks for sharing!

    Also visit my blog post: Leonardo

  3. Get several estimates from reputable companies
    and choose the best savings. When you begin your renovation undertaking,
    think about the proposed DIY home renovation tips.
    ——– Good resources: Cost Estimating Software Construction Contracts House Renovation – Renovating Any
    Property or Home House Renovation – Renovating Your own Building.

    Take a look at my blog post renovation home

  4. Reviews of Residential property management 65584 SoftwareSome of
    the popular software are Rent Manager, I-CAM, AppFolio, Buildium, Advantos
    FBO, Propertyware, Hippo FM, Property Boulevard etc. Reporting:
    All property management 65584 firms should have software that will assist them in retaining a steady income generated by their investment property.
    I have a leg up on evaluating various systems.
    Thats why we must always leave the customer with a good and effective rental property relationship.
    It provides a complete description of the condition of the lease, a document drawn
    up by the developer.

    My web site :: columbia property management :
    : encipecom.metodista.br ::

  5. hey there and thank you for your info – I have definitely picked up something new from right
    here. I did however expertise some technical points using this website,
    since I experienced to reload the website lots of times previous to I
    could get it to load correctly. I had been wondering if your hosting is OK?
    Not that I am complaining, but sluggish loading instances times will sometimes affect your placement
    in google and can damage your high quality
    score if advertising and marketing with Adwords. Anyway I’m adding this RSS to my email and can look out for much more of your respective interesting content. Ensure that you update this again very soon.

    Here is my website – green coffee bean extract gca 400 mg

  6. Fantastic goods from you, man. I’ve understand your stuff previous to and you are just too fantastic. I really like what you’ve acquired here, certainly
    like what you are stating and the way in which you say it. You make it entertaining
    and you still take care of to keep it wise.
    I can not wait to read far more from you. This is really a
    wonderful site.

    Feel free to surf to my blog post Yamaha YAS-101BL Review

  7. There are so many more ways that you can advertise your special event
    such as using:. They ought to be ready to pattern 1 for you as extended
    as you’re prepared to obtain a couple of dozen or so. If you can, make sure to look up the corresponding Pantone colors so that you can provide these to the design company.

    Also visit my web blog :: custom made pins

  8. Can I simply just say what a comfort to find somebody who truly understands what they’re discussing on the internet. You definitely know how to bring an issue to light and make it important. More and more people ought to check this out and understand this side of your story. It’s
    surprising you’re not more popular given that you surely have the gift.

    my weblog; gold companies to invest

  9. In fact, these techniques are very effective and constructive
    tool in the art of fast business loans. When you have done
    once at any time of day. If you want your online business to Internet consulting services delivered
    by professional fast business loans experts are increasing.
    This is an effective marketing campaign by using Facebook for marketing as our only communication platform.

    Here is my homepage – invoice factoring

  10. Hello! I understand this is somewhat off-topic however
    I had to ask. Does running a well-established blog such as yours take a massive amount
    work? I’m completely new to writing a blog but I do write in my journal on a daily basis.
    I’d like to start a blog so I can share my experience
    and views online. Please let me know if you have any kind
    of ideas or tips for brand new aspiring blog owners.

    Thankyou!

  11. F for quick dissolving of grease and other challenging deposits.
    There is the foremost Jeep Top company with superior selection.

    And if the Black – Berry video converter con updated
    to some version just like the Nokia Video Converter Factory 3.

    My page: Vender moviles viejos y rotos (twitter.com)

  12. You are so awesome! I don’t believe I’ve read through something like that before.
    So good to find somebody with original thoughts on this topic.
    Seriously.. thank you for starting this up. This web site is
    one thing that is needed on the internet,
    someone with a little originality!

  13. We desire articles of the best quality possible, meaning
    we will only approve articles with a word count of 500 or more.
    To open Active Directory Users and Computers, click Start, click Control Panel, double-click Administrative Tools, and then double-click
    Active Directory Users and Computers. No matter whether
    it be critical or away from-the wall.

    Feel free to visit my site; comment perdre du ventre – Polly

  14. I’m truly enjoying the design and layout of your blog.
    It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often.
    Did you hire out a developer to create your theme?
    Exceptional work!

  15. I was recommended this website by means of my cousin.
    I’m now not certain whether this post is written by way of him as no one else
    recognize such designated about my problem. You’re incredible!
    Thank you!

  16. Heya i’m for the primary time here. I came across this
    board and I to find It really helpful & it helped me out much.
    I hope to present one thing again and aid others such as you helped me.

    Check out my website web site (Chris)

  17. After looking at a few of the blog articles on your web
    site, I honestly appreciate your way of writing a blog.
    I saved it to my bookmark webpage list and will be checking back in the near future.

    Please check out my web site too and tell me what you think.

    my site :: scroll saw reviews

  18. You have made some really good points there. I checked on the internet for more information
    about the issue and found most individuals will go along with
    your views on this web site.

  19. This mop actually offers fairly good reviews
    and is better built than the Shark. However, just like any type of
    product being sold, you need to understand that there are also some products that don. I expect to see this
    trend to continue and see steam take up more of the cleaning market.

  20. Well I’ve taking these Green Coffee Beans for 12 Weeks and they do not work full stop it’s a scam I got them from the UK I’m going to the Australian ACCC & Consume afraifs about how you postulate about this scam you should be a shame of yourself

Leave a Reply

Your email address will not be published. Required fields are marked *