Estée Lauder Breast Cancer Awareness

October 2017

Custom WordPress site built for the Estée Lauder Companies’ Breast Cancer Awareness Campaign 2017. The site features a timeline, with parallax effects, of the the campaign’s 25 year history. Additionally, there is a product gallery, custom html5 video player, and user submitted stories. The Advanced Custom Fields plugin for WordPress was used to give the client complete control over all content, without having to edit HTML. It includes support for localization and is translated into 6 languages. Estée Lauder’s Feed Magnet account was integrated into the template to offer a curated feed of campaign images from Twitter and Instagram. The site is translated into 7 languages and featured in campaigns in over 20 countries.