Skippy Fun Button
Multi-platform media promotion for the Skippy peanut butter “Yippee” campaign. The Fun Button, when pressed, randomly plays one of over a hundred animated gifs and video clips called “Yippee Moments”. The website was developed with a mobile friendly responsive layout, features HTML5 audio & video, and intelligent pre-loading to ensure speedy delivery of “Yippee Moment” media content even on a slow connection. In addition, a custom CMS was developed to allow the client to add “Yippee Moments” post launch. The Fun Button was also replicated in a fully interactive HTML5 banner ad, in three sizes, as well as an Apple iAd.