Sherwin-Williams Donate Your Color

May 2017

A Chrome browser extension developed for the Sherwin-Williams Donate Your Color campaign. The extension removes all color from websites the user visits. Time spent browsing in Black & White is tracked and added to a total count of Sherwin-Williams paint donated to charity. A footer overlay is omni-present in the browser window to remind users of their donation. Users can share their donation amount to Facebook and Twitter. The extension sends an anonymous count which is tracked for display on the donateyourcolor.com donation tracker.